6 steps to build a logical and effective marketing plan
This step by step approach simplifies the creation of a solid marketing blueprint.
Each step in this logical sequence provides the foundation for the next, making it straightforward to build a comprehensive blueprint to grow your business. The benefit: an effective marketing plan helps direct all your efforts toward meaningful goals, and helps you evaluate results accurately.
1 Define your target market
Any marketing plan begins with the most precise possible definition of the target audience, so you can direct your efforts only to the people most likely to buy from you. You should also define their needs, based on real data about problems they face and options available to them. When you know who you need to talk to and why, you can be sure each part of your plan will help you reach and engage them effectively. READ MORE...
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