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Glossary

Please click on the letters above to see a listing of all Glossary entries that start with that letter (# link is for entries that start with numbers).

You may also search for Glossary entries with the search field in the upper right corner of all web pages.

 

#10 envelope

Standard size envelope often used for business correspondence. Sometimes called a commercial or official style envelope.

1-to-1 Marketing

A method of managing prospect and customer relationships using highly personalized marketing materials. The concept of 1-to-1 marketing was promoted by Don Peppers and Martha Rogers in their book

2D

A two-dimensional QR barcode; the dimensions are horizontal and vertical. 2D codes can store up to 7

2D Code

A two-dimensional barcode that stores information both horizontally and vertically. 2D codes can store up to 7

4P'S

The parameters that define the choices that must be made to bring a product or service to market. First described by E.J. McCarthy in 1960

7P's

An expansion of the four Ps to include people

AAs

Abbreviation for author's alterations. Refers to changes made after a job has been submitted (such as changes in design

Accordion Fold

Two or more parallel folds that result in the sheet opening like a fan: also known as a Z or zigzag fold. Often used on brochures and maps.

Acid-Free Paper

Paper manufactured to comply with type 1 permanence on the basis of pH and alkaline filler. Acid-free paper is expected to last several hundred years.

Acrobat

A cross-platform document distribution program created by Adobe Systems

Action Device

The portion of a direct mail piece designed to promote reader involvement by having the reader perform a physical action such as pasting a stamp

Activation

Obtaining a customer's permission to communicate with them and collect their contact information.

Active Voice

A sentence construction in a sentence in which the subject of the sentence performs the action expressed in the sentence.

Additive Color

A color model in which red

Additive Color System

Also known as RGB
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LogoStacked Outline 2015

303-450-0725

2230 Lake Avenue
Thornton, CO 80241

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